Robot Revolution was an exhibit developed by MSI Chicago with funding from Google.org. This exhibit had it's world premiere at MSI in 2015 and then traveled to other venues before finishing it's run back in Chicago in 2017. Angela played an instrumental role in promoting this exhibit through various public relations and marketing efforts.
BB-8 VISITS THE MUSEUM
One tiny BB-8 takes on 14 acres of awesome and makes some unexpected friends along the way! Angela conceptualized and assisted in production of video that received a Golden Trumpet Award from the Publicity Club of Chicago. It was an instant hit and currently has over three million views on YouTube, and it was picked up by Mashable. Also, a gif from this video is well-loved on the internet—Lin-Manuel Miranda once tweeted a gif of it on May the Fourth.
HOLIDAY GREETING CARD
In lieu of mailing out printed cards, Angela and team produced the video below which was distributed to all audiences (donors, members, followers, etc.) as MSI's holiday greeting. The concept of this video is centered on the robots throwing themselves an after hours holiday party. Angela was a part of strategy for the video, including storyboarding and writing the video brief, in addition to assisting with production and set creation.
SOCIAL MEDIA CONTENT
To keep Robot Revolution relevant and top of mind for social media followers, Angela lead the social team in creating some additional, special moments with the versatile ROBOTIS-MINI. She worked directly with a photographer to produce the following images.